Nouria is a rapidly growing convenience store chain in New England. In 2023, they sought to launch several food service brands including their flagship, Nouria's Kitchen. We developed the strategy and creative for the campaign, designed to acquire new customers beyond the pump.
Along with a full creative campaign, we developed a landing page optimized to carry the messaging and campaign aesthetic through to conversion. We used Webflow to create a seamless experience for the user while showcasing the mouthwatering images of Nouria menus.
We directed and styled a series of assets, focused on showing the craveability of Nouria's Kitchen. Working with the talented team at Index, we chose to capture the food against brightly colored seamless backgrounds to provide a pop of color and a thumb-stopping visual.
