Future Commerce is a media publication whose mission is to analyze the psychology behind the way we make purchasing decisions and its impact on culture. They hosted a ticketed, multi-sensory event at Art Basel called Archetypes. This experience was a celebration of humanity and the diversity of roles in commerce through an archetypal lens and demonstrated by art, music, dance, poetry, and storytelling. Prior to the event, we designed and developed a microsite to build awareness and provide a platform for storytelling and merchandise.
This website served as an exploration of humanity: of people, brands, and the stories they have to tell. Using the brand assets from our friends at All True, we created a microsite that carries with it a sense of ethereal elevation. With an auditory entry into the site and interactive animations throughout, we created a digital experience with the fluid energy of an event that honored the balance of commerce and our collective humanity.
