Big Whiskey's was awarded a spot on FSR's 2024 NextGen 25 list, and leveraging insights from a primary research study, the team at Supper Co. built a strategy around growing awareness of the restaurants with guests while simultaneously growing awareness with franchisees outside of their key markets. We launched this multi-faceted brand campaign along with a national touchpoint plan to continue driving growth for the Big Whiskey’s brand.
Under the creative direction of Matt Greene, we introduced a distinctive red lighting technique to their photography style. This creative approach not only enhanced the visual narrative but also brought a magical quality to the Big Whiskey’s experience. In preparation for a national media campaign requiring a large collection of assets, we faced the challenge of capturing both still images and filming simultaneously. Our partners at Lock & Stache and Starboard & Port rose to the occasion. They meticulously planned a shooting schedule to ensure a variety of content to work with.
Filming at the Big Whiskey’s in Republic, MO provided the ideal setting to bring our vision to life. We are incredibly grateful to the cooks and staff for welcoming us and allowing us to capture the magic in their space. A special thanks to our talented food stylist Cari Price for making deliciously perfect food, and to Bear Casting for selecting the perfect people to make our work shine.
Also a huge thank you to our friends at Lock & Stash and Starboard & Port for their exceptional partnership and dedication to the idea. Despite the challenges of capturing images simultaneously with filming, they made it look effortless, and the outcome was amazing!
