South Chicago Packing has been making beef tallow products for more than 120 years. In recent years, more foodservice operators sought a more natural alternative to seed oils. To take advantage of the momentum, we partnered with South Chicago Packing to launch a multi-channel campaign to reintroduce tallow to the restaurant industry with “Hello, Tallow.” Our mission was to bring awareness to South Chicago Packing as a premium supplier of beef tallow and to generate new sales leads for restaurants who wanted to join the movement away from seed oils.
After only two months in market, the campaign has delivered over 2.5 million impressions, over 22,000 landing page visits, and over 500 sales leads. The email nurture campaign has delivered very high open and click rates and a 15% conversion rate on Contact Form submissions.
